Guess what? They’re crap! I think by instinct we know what quality is. There is a crispness or neatness about quality work, and pothole patching is no different. When we see a patch and it looks like a blob, this doesn’t represent a feeling of longevity or good workmanship. If your patch is lumpy and has tire tracks through it, the pothole patch shows carelessness and indifference.
Potholes have that much drama? Maybe, the point is that the quality
of work in your parking lot says a lot about you and your business.
Pothole repairs that are cut out, loose gravel cleaned up, repairs
installed and compacted properly convey crispness or neatness that
potential customers instinctively know is quality. It’s no different
than working with a neat, uniformed company representative. It makes
the customer feel confident that the person they are dealing with is
competent.
Parking lots are the exterior uniform of your business. Customers
don’t look at specific potholes repairs, but the repairs do create a
feeling of clean and neat. A crisp parking lot exudes quality and
competence. When it’s time to do maintenance on your parking lot, do it
right. It says a lot to your customers.